About

I first started making fabric decorations back in 2010, originally making them from fabric which I hand painted and stitched. I took a break for a few years to work on the other side of my little business, designing embroidery patterns and creating hand embroidered hoop art. Then a few years back, a loyal customer got in touch with me to ask if I still made decorations, and if so, could I make a set for them? I no longer had the supplies I'd used before, so set to thinking about the best way to make this set of decorations - did I order up some new acrylic paint and start again, or try something different this time?

In the end, tantalised by a wonderful selection of felt colours I found online, I decided to work with felt. I enjoyed the process so much that I continued to create many more decorations which I sold through Etsy, as well as working on some wonderful commissions, including one to create a set of custom decorations for artist Clive Hicks-Jenkins; Clive was in the process of illustrating a retelling of Hansel and Gretel by poet laureate Simon Armitage, and tasked me with producing a set of decorations based on his illustrations of Lebkuchen biscuits. It was such a privilege to have the opportunity to work on that project.

I have long been interested in puppets and frequently used to mull over how I might make more 3D, puppet-like versions of some of my felt decorations. In 2021 I eventually thought up an idea which I thought might work, and spent a few hours making a prototype. It worked, and my poseable 3D felt animals were born! Since then I have made a number of 3D felt animals including horses, camels, a chameleon and a lion. All 3D felt animals come with an embossed certificate of authenticity and care card.

All of my felt pieces are entirely hand stitched, and all felt pieces are cut by hand.

Thank you so much for visiting!

My embroidery pattern and hoop art shop can be found over at https://www.etsy.com/uk/shop/ChloeRedfernArtist